Why Large Companies Are Switching to All-in-One Solutions

In 2024, Siemens announced a 70% reduction in its SaaS tool portfolio. A few months later, Unilever followed with a consolidation plan affecting more than 200 applications. These giants are not isolated cases. According to Gartner, 75% of large companies plan to reduce their number of SaaS vendors by 2026.

This massive movement toward all-in-one solutions isn’t a fad. It’s a pragmatic response to technical debt that has become unsustainable.

The “Best Tool for Each Task” Syndrome

A Strategy That Has Shown Its Limits

For a decade, the dominant doctrine was to choose the best specialized tool for each function. Typeform for forms. Mailchimp for newsletters. Intercom for feedback. This approach seemed logical: why settle for a generalist solution when you can have excellence in every domain?

The numbers tell a different story.

An Okta study reveals that a large company uses an average of 187 distinct applications. For marketing departments alone, this figure reaches 91 different tools. Each tool generates:

• Recurring license costs
• Specific training needs
• Integration problems with other systems
• Additional security risks

The Hidden Cost of Fragmentation

Deloitte estimates that large companies lose between 20 and 30% of their productivity due to tool fragmentation. For a company of 500 employees, this represents the equivalent of 100 to 150 full-time positions dedicated solely to navigating between applications.

But the financial cost is only the visible part. Fragmentation creates three major problems:

1. The impossibility of building a unified customer view

A prospect fills out a contact form. Two weeks later, they sign up for your newsletter. A month after that, they report a bug through your feedback widget. With separate tools, you have three distinct profiles for the same person. Your sales team doesn’t know that this lead has already interacted three times with your brand.

2. The multiplication of security vulnerabilities

Each tool represents a potential entry point for cyberattacks. In 2023, 45% of data breaches in large companies came from poorly secured third-party applications. The more tools you have, the larger your attack surface becomes.

3. Decision paralysis

When data is scattered across 15 different tools, nobody takes the time to consolidate it. Decisions are made on intuition rather than reliable data.

What Large Companies Have Understood

The Strategic Shift of 2024

2024 marked a turning point. Several factors converged to accelerate the adoption of all-in-one solutions:

• Post-inflation economic pressure
• New data protection regulations
• The maturity of unified platforms
• Team fatigue facing the multiplication of interfaces

CIOs began measuring the real TCO (Total Cost of Ownership) of their tools. The results were often shocking.

Case Study: An Industrial Company with 2,000 Employees

An industrial sector company was using for its data collection:

Tool	Monthly Cost	Users
Typeform Enterprise	1,200 EUR	45
Mailchimp Pro	890 EUR	12
Hotjar Business	450 EUR	28
SurveyMonkey Enterprise	2,100 EUR	35
Zapier integrators	750 EUR	-

Total cost: 5,390 EUR/month, or 64,680 EUR/year.

Added to this was the time spent by the IT team maintaining integrations: 2 FTEs dedicated, approximately 120,000 EUR annually in salary costs.

Real budget: nearly 185,000 EUR per year for data collection.

After migration to a unified platform:

• License cost: 15,600 EUR/year
• IT maintenance: 0.2 FTE
• Total savings: 157,000 EUR/year

ROI was achieved in 6 weeks.

The 5 Pillars of an Effective All-in-One Solution

1. Form Centralization

Large companies manage dozens of different forms:

• Commercial contact forms
• Quote requests
• Event registrations
• HR applications
• Customer service complaints

A unified platform allows you to create, deploy, and manage all these forms from a single interface. Each submission automatically feeds the central database.

Skedox offers a drag-and-drop form editor that allows you to create professional forms in minutes, without involving the technical team.

2. Unified Mailing List Management

Newsletter signups should no longer live in a separate silo. An all-in-one solution automatically detects duplicates, enriches existing profiles, and segments contacts based on their behavior.

Concrete advantages:

• End of duplicate databases
• Better email deliverability
• Simplified GDPR compliance
• Unsubscribes synchronized everywhere

3. Integrated Feedback Collection

User feedback loses all its value if it’s not linked to customer profiles. With a unified platform, each feedback is associated with a complete history:

• How long has this customer been using the product?
• How much have they spent?
• Have they already reported other issues?
• What is their overall satisfaction level?

This information transforms a simple support ticket into a strategic improvement opportunity.

4. Consolidated Analytics

No more exporting CSVs from 5 different tools to build a report. A single dashboard displays:

• Lead volume by channel
• Form conversion rates
• Subscriber list growth
• User feedback trends
• Satisfaction metrics

5. Centralized Access Management

Security becomes manageable when centralized. A single access policy, a single authentication system, a single audit trail.

For large companies subject to strict regulations (GDPR, SOC 2, ISO 27001), this centralization considerably simplifies compliance.

How Large Companies Successfully Make Their Migration

Phase 1: The Uncompromising Audit

The first step is to map the existing situation. Not just the official tools, but also “shadow IT”: applications adopted by teams without IT validation.

Questions to ask:

• How many tools collect customer data?
• Who has access to this data?
• How is it synchronized?
• What is the total cost (licenses + integrations + maintenance)?

This phase often reveals surprises. A CAC 40 company discovered 47 different data collection tools, while IT had only identified 12.

Phase 2: Defining Real Needs

Distinguish between features used daily and those that justified the purchase but remain unused. In most cases, 20% of features cover 80% of needs.

Prioritize:

• Creating custom forms
• Managing contacts and duplicates
• Collecting feedback
• Automated reporting
• Integrations with existing CRM

Phase 3: Choosing the Platform

Evaluation criteria for a large company:

Criterion	Importance
Security and compliance	Critical
Scalability	Critical
API and integrations	High
Ease of administration	High
Dedicated support	High
Total cost of ownership	Medium

Test several solutions before committing. Skedox offers a free trial that allows you to evaluate the platform on your real use cases.

Phase 4: Migration in Waves

Don’t try to migrate everything at once. Proceed in stages:

Wave 1 (Weeks 1-2): Migration of a pilot form on a secondary site. Validation of the historical data import process.

Wave 2 (Weeks 3-4): Extension to main forms. Training of first users.

Wave 3 (Weeks 5-6): Migration of mailing lists. Setting up automations.

Wave 4 (Weeks 7-8): Deployment of user feedback. Dashboard configuration.

Wave 5 (Weeks 9-10): Deactivation of old tools. Complete transfer.

Phase 5: Change Management

Technology represents only 30% of a migration’s success. The remaining 70% depends on team adoption.

Recommended actions:

• Identify ambassadors in each department
• Create practical guides adapted to each user profile
• Organize regular Q&A sessions
• Celebrate early visible successes

Resistance to Anticipate

”Our current tools work”

Response: They work individually. But the cost of their non-integration is invisible until you measure it. Propose a factual audit before any discussion.

”We’ll lose flexibility”

Response: Modern all-in-one platforms are more flexible than assemblies of specialized tools. They allow you to create custom workflows without depending on external integrators.

”Migration is too risky”

Response: The risk of doing nothing is greater. Every month spent with fragmented tools accumulates technical debt and inconsistent data. A well-planned migration takes 10 weeks. The status quo costs years.

”Teams won’t accept the change”

Response: Teams don’t accept losing 2 hours per day juggling between interfaces. Present the project as simplification, not as additional change.

Measurable Benefits After 6 Months

Large companies that have adopted an all-in-one solution report concrete results:

Cost Reduction

• Average 45% savings on SaaS licenses
• 60% reduction in IT time dedicated to integrations

Productivity Gain

• 8 hours saved per week per user
• Lead response time reduced by 72%

Data Quality Improvement

• 85% reduction in duplicates in the contact base
• Customer profile completion rate went from 34% to 89%

Security Reinforcement

• Number of access points divided by 5
• GDPR compliance achieved at 100%

Conclusion: All-in-One Solutions, the New Standard for Large Companies

The movement is underway and it won’t reverse. Large companies that continue to stack specialized tools are accumulating debt that will become unsustainable. Those switching to all-in-one solutions are freeing up considerable resources to focus on their core business.

The question is no longer whether you should consolidate your tools, but when. Each month of delay represents thousands of euros lost and missed opportunities.

The transition to a unified platform isn’t an IT project. It’s a strategic decision that impacts the productivity, security, and innovation capacity of the entire organization.

Ready to join the companies that have chosen simplification? Discover Skedox and try for free a platform that brings together forms, newsletters, feedback, and analytics in a single interface. Your team will thank you.