Integrate a Feedback Widget on WordPress in 5 Minutes

Your WordPress site receives visitors every day. But do you know what they think of your content, your products, or their browsing experience? A feedback widget on WordPress allows you to capture this feedback in real time. And contrary to what you might think, installation takes less than 5 minutes.

According to a Hotjar study, sites that collect user feedback improve their conversion rate by 15 to 30% on average. Yet 73% of WordPress sites offer no simple way for visitors to share their opinions.

This tutorial guides you step by step to integrate a functional feedback widget on your WordPress site. No technical skills required.

The Limits of the Classic Contact Form

The majority of WordPress sites have a contact form. The problem: no one uses it to give feedback.

The numbers speak for themselves:

Contact form usage rate for feedback: less than 2%
Participation rate for an integrated feedback widget: 15 to 25%
Average time between a problem and its reporting via email: 3 days
Average time with a widget: immediate

The feedback widget removes friction. The user doesn’t have to search for a contact page, fill in required fields, or wait for a response. They click, comment, send.

What You’ll Collect

A well-positioned feedback widget brings you valuable information:

Bugs and errors reported by users themselves
Improvement suggestions for your content or products
Frequently asked questions that reveal communication gaps
Satisfaction signals or dissatisfaction in real time
Content ideas based on your audience’s real needs

This data helps you prioritize your actions and continuously improve user experience.

Prerequisites Before Starting

Before launching installation, check these points:

Administrator access to your WordPress site
Up-to-date WordPress theme (version 5.0 minimum recommended)
An account on a feedback widget platform (we use Skedox in this tutorial)

Estimated time: 5 minutes.

Method 1: Integration via Plugin (Recommended for Beginners)

This method requires no code modification. It uses a WordPress plugin to inject the widget script.

Step 1: Install the “Insert Headers and Footers” Plugin

Log into your WordPress dashboard
Go to Plugins > Add New
Search for “Insert Headers and Footers” (by WPCode)
Click Install Now, then Activate

This free plugin allows you to add custom code without touching your theme files. Your modifications will survive updates.

Log into your Skedox account (or create one for free). In the dashboard:

Create a new “Feedback Widget” project
Customize questions and appearance
Copy the generated integration snippet

The code looks like this:

<script src="https://widget.skedox.com/feedback.js" data-id="your-unique-id"></script>

Step 3: Paste the Code in WordPress

In WordPress, go to Code Snippets > Header & Footer (or equivalent depending on plugin)
Paste your snippet in the “Footer” section
Click Save

Why the footer? The script loads after the main page content, which avoids slowing down initial display.

Step 4: Verify Installation

Open your site in a new tab (preferably in private browsing)
Wait a few seconds for the page to fully load
Check for the presence of the feedback button (usually bottom right)
Test by sending a test feedback

Congratulations. Your feedback widget on WordPress is operational.

Method 2: Integration via Theme (For Advanced Users)

If you prefer to avoid additional plugins, you can add the code directly in your theme.

Warning: Use a Child Theme

Modifying your theme files directly is risky. During an update, your modifications will be overwritten. Create a child theme first if you haven’t already.

Step 1: Access the Theme Editor

Go to Appearance > Theme File Editor
In the list on the right, select footer.php

Step 2: Insert the Code

Locate the </body> tag (usually at the end of the file). Paste your snippet just before:

<!-- Skedox Feedback Widget -->
<script src="https://widget.skedox.com/feedback.js" data-id="your-unique-id"></script>
</body>

Step 3: Save and Test

Click Update File. Then test on your site as described in Method 1.

Method 3: Integration via Elementor or a Page Builder

If you use Elementor, Divi, or another page builder, integration is even simpler.

With Elementor

Go to Elementor > Custom Code (Pro version required)
Click Add New Code
Paste your snippet
Select “Footer” as location
Define pages concerned (all or a selection)
Publish

With Divi

Go to Divi > Theme Options > Integration
Paste your code in the “Add code to body” section
Save

Technical installation is complete. Now let’s optimize configuration.

Choose the Right Positioning

Widget placement directly influences click rate:

Position	Average Click Rate	Recommendation
Bottom right	18%	Standard, non-intrusive
Bottom left	20%	Slightly more visible
Middle right	28%	More aggressive, can interfere

Start with bottom right. Test other positions after 2 weeks if response rate is insufficient.

Customize Appearance

A widget with default colors gives an amateurish impression. Adapt:

Primary color: use your brand color
Button text: “Your feedback” works better than “Feedback”
Icon: a speech bubble or friendly emoji
Language: English for an English-speaking site

Set the Right Display Timing

A widget that appears immediately is ignored or annoys. Configure a delay:

Recommended delay: 20 to 45 seconds after loading
Alternative trigger: after 50% page scroll
Frequency: maximum once per user session

Write Effective Questions

Questions determine feedback quality. Some principles:

Maximum 3 questions per widget
Start with a closed question (rating 1 to 5, thumbs up/down)
Add an optional text field for details
Avoid technical jargon

Examples of effective questions:

“Was this page helpful to you?” (Yes/No)
“How do you rate your experience?” (1-5 stars)
“What could be improved?” (text field)

Practical Case: A WordPress Blog Multiplies Its Feedback by 8

A blogger specializing in digital marketing was receiving an average of 2 feedbacks per month via the contact form. After integrating a feedback widget with Skedox:

Configuration used:

“Your feedback” button at bottom right
Appearance after 30 seconds
Single question: “Was this article helpful?” + optional text field
Widget displayed only on blog posts

Results after 2 months:

16 feedbacks per month on average (x8)
3 factual errors corrected thanks to readers
7 article ideas suggested by visitors
Average time on page increased by 23%

The return on investment: a few minutes of installation for data that guides the entire content strategy.

Common Mistakes to Avoid

Some pages don’t need feedback: legal notices, privacy policy, payment page. Limit display to relevant pages.

Mistake 2: Collect Without Analyzing

A widget that generates unread feedback is useless. Schedule 15 minutes per week to analyze feedback and identify trends.

Mistake 3: Never Respond

When a user reports a problem, inform them of the resolution. This simple action increases loyalty by 40% according to Zendesk.

Mistake 4: Ignore Mobile

58% of web traffic comes from mobile. Verify that your widget displays correctly and doesn’t block content on small screens.

Mistake 5: Multiply Widgets

A feedback widget, a newsletter popup, a chatbot, a cookie banner… Too many requests kill the experience. Prioritize.

Analyze and Use Collected Feedback

Collecting feedback only has value if you use it.

Categorize Feedback

Create clear categories to sort feedback:

Bug / Technical problem
Improvement suggestion
Content question
Compliment
Off-topic

Identify Patterns

Isolated feedback is an anecdote. Three identical feedbacks are a trend. Look for recurring problems.

Prioritize Actions

Classify feedback by:

Impact: how many users are affected?
Effort: what resources to fix?
Urgency: is the problem blocking?

Communicate Changes

Inform your users of improvements made thanks to their feedback. A simple message “Thanks to your suggestions, we’ve added X” reinforces engagement.

Integrating a feedback widget on WordPress is one of the most profitable investments for your site. In 5 minutes of installation, you open a direct communication channel with your visitors.

The benefits are immediate:

Quick detection of bugs and problems
Understanding your audience’s real needs
Continuous improvement of user experience
Building a trust relationship with your visitors

Every day without a widget is a day you’re missing valuable information about what your users think.

Ready to listen to your visitors? Create your free feedback widget with Skedox and install it on your WordPress site in a few clicks. Integration works with all themes and page builders, without any technical skills required.