How an SME Tripled Its Leads in 30 Days

Tripling your lead generation in one month without blowing your marketing budget. Impossible? No. This is exactly what TechnoServices, an SME with 25 employees specializing in IT consulting, achieved.

This company tripled its leads in just 30 days. Not through a massive advertising campaign. Not by hiring an army of salespeople. But by completely rethinking its data collection strategy.

Here’s their method, step by step.

The Starting Point: An Alarming Assessment

In September 2024, TechnoServices was generating about 45 leads per month through its website. For a company with 12,000 monthly visitors, the math is simple: a conversion rate of 0.37%.

The diagnosis revealed several problems:

• A single contact form for all needs (quotes, support, partnerships)
• 12 mandatory fields to fill out before any submission
• No automated response after form submission
• Average response time: 72 hours
• No centralized tracking of incoming requests

Result: prospects who abandon. Leads that get lost between emails. Opportunities that slip away to competitors.

The 4-Pillar Strategy

Pillar 1: Segment Collection Points

First action: abandon the single form. TechnoServices created four distinct entry points:

1. Quote form: 5 fields maximum (name, email, company, need, estimated budget)
2. Demo request: 3 fields (name, email, preferred time slot)
3. Newsletter: 2 fields (first name, email)
4. Feedback widget: accessible on every page of the site

This segmentation responds to a simple reality. A visitor who wants to sign up for a newsletter doesn’t have the same expectations as a prospect ready to request a quote. Treating these two profiles the same way means losing both.

Pillar 2: Reduce Friction at Every Step

The original contact form requested:

• Title
• First name
• Last name
• Email
• Phone
• Company
• Position
• Industry
• Company size
• Subject of request
• Detailed message
• GDPR checkbox

Twelve fields. Twelve opportunities to abandon.

The new version of the quote form:

• First name
• Professional email
• Company name
• Description of need (free text field)
• GDPR checkbox

Five fields. Additional information? The sales team collects it during the first phone call. At this point, the prospect is already engaged.

The result was immediate. The form completion rate went from 23% to 67% in the first week.

Pillar 3: Automate the First Contact

Before: the prospect submits a form. Nothing happens. They wait. Three days later, maybe a response.

After: the prospect submits a form. In less than 30 seconds:

• A personalized confirmation email arrives in their inbox
• They receive a link to the sales team’s calendar
• A relevant resource is attached (guide, case study, white paper)

This automation transforms passive waiting into active engagement. The prospect no longer wonders if their message was received. They move directly to the next step.

With Skedox, TechnoServices configured these automations in less than an hour. Confirmation emails, team notifications, personalized responses based on request type: everything is centralized in a single interface.

Pillar 4: Multiply Conversion Opportunities

A website isn’t just a contact page. It’s a collection of potential touchpoints.

TechnoServices deployed:

• Exit intent pop-up on service pages (appears when the visitor is about to leave)
• Fixed newsletter signup bar at the bottom of the page
• Discreet feedback widget on all pages
• Contextual CTAs in blog articles

Every page becomes a collection opportunity. Without being intrusive. Each element addresses a different visitor need.

Results After 30 Days

The numbers speak for themselves:

Metric	Before	After	Change
Monthly leads	45	147	+227%
Overall conversion rate	0.37%	1.22%	x3.3
Average response time	72h	4h	-94%
Auto email open rate	-	78%	-
Demo requests	8	34	+325%

147 leads in one month. More than three times the initial volume. With the same traffic, the same budget, the same team.

The 5 Levers That Made the Difference

1. The 5-Second Rule

If a visitor doesn’t understand what they need to do in 5 seconds, they leave. Each TechnoServices form now displays:

• A clear title (“Get your quote in 24h”)
• A visible value proposition
• A minimal number of fields

2. Journey Personalization

A visitor arriving from LinkedIn doesn’t have the same profile as an organic visitor. TechnoServices adapts its forms based on traffic source:

• LinkedIn traffic: short form, networking-focused
• Google traffic: detailed form, immediate need-focused
• Newsletter traffic: simplified form, relationship already established

3. Real-Time Tracking

Before, leads arrived by email. Some got lost. Others were handled twice.

Now, each submission:

• Generates an instant Slack notification
• Automatically creates a record in the CRM
• Triggers an appropriate follow-up workflow

No lead falls through the cracks.

4. Leveraging User Feedback

The feedback widget generates an average of 15 responses per week. Valuable feedback:

• “I can’t find your pricing”
• “The form asks for too much information”
• “I’d like to be able to book a slot directly”

These reports fuel continuous improvement. Each identified friction point becomes an optimization to deploy.

5. Systematic A/B Testing

TechnoServices constantly tests:

• Form titles
• Submit button text
• Number of fields
• Colors and positions

In 30 days, 8 tests were conducted. 5 generated significant improvements.

How to Replicate These Results in Your SME

You don’t need six months of development or a six-figure budget. Here’s the 4-week action plan.

Week 1: Audit and Diagnosis

• List all your current collection points
• Measure your conversion rates by form
• Identify forms with more than 6 fields

Week 2: Simplification

• Reduce each form to 5 fields maximum
• Create separate forms for each objective
• Rewrite your button text (“Submit” becomes “Get my quote”)

Week 3: Automation

• Set up automatic confirmation emails
• Implement instant team notifications
• Create personalized responses by request type

Week 4: Multiplication

• Deploy a feedback widget on your site
• Add contextual CTAs in your content
• Test an exit intent pop-up on your key pages

Skedox allows you to deploy all of these elements from a single platform. Forms, feedback widgets, newsletter subscriber management: everything is centralized to facilitate your growth.

Mistakes to Absolutely Avoid

TechnoServices also learned from its failures. Here’s what didn’t work:

Too many simultaneous pop-ups. Initially, the team had deployed three different pop-ups. Result: a 15% increase in bounce rate. The solution: one well-targeted pop-up per session.

Too generic automations. The first confirmation email sent the same message to everyone. No impact. The segmented version (by request type) doubled the clicks.

Neglecting mobile. 58% of TechnoServices’ traffic comes from mobile. The first forms weren’t optimized. After correction, the mobile conversion rate jumped by 40%.

Conclusion: Multiplying Leads Is a Process, Not an Event

The TechnoServices story demonstrates that an SME can triple its leads without revolutionizing its business. It’s simply a matter of optimizing what already exists.

The fundamentals remain simple:

• Less friction in forms
• More collection points on the site
• Immediate automated responses
• Centralized and rigorous follow-up

Your SME is probably already generating qualified traffic. The question is: how many of those visitors leave without leaving their contact information?

Ready to transform your lead generation? Discover Skedox and deploy in minutes the forms, widgets, and automations that will boost your conversions. Your first month could look just like TechnoServices’.

The leads are there. All that’s left is to capture them.